Each month, 20,000 copies of Do South® are printed and distributed throughout the River Valley. Our market saturation is complimented by paid subscriptions, select mailings to households with incomes of $150K plus, as well as our digital edition. Do South® is available at local libraries, quality retailers, hospitals and clinics, restaurants, and grocery outlets.

20,000 Copies Printed
Those copies are distributed primarily in Fort Smith and surrounding areas. Unlike other publications who print twenty to thirty thousand copies for the entire state of Arkansas. With Do South®, your message and brand remain strong, and not diluted.

4,000 Copies Direct Mailed
Each month, we direct mail 4,000 copies to women in our area with household incomes of $110K plus. We don’t charge our readers or our advertisers for this added benefit. We feel strongly about delivering our magazine to your ideal consumer, and we like that we can guarantee that portion of our audience.

Competitive Rates
Request our media kit. We think you’ll agree that our rates are highly competitive, and in most cases, much lower than regional or statewide competition.

Low Ad-To-Editorial Ratio
You don’t want to be lost in a sea of other advertisers and businesses. Our readers don’t like clutter. We don’t either. That’s why we maintain a maximum of 25% ad-to-editorial ratio in our standard publication. Your brand and message stand out and are remembered. We never place like industries in close proximity and never place ads on the same page as our stories.

Digital Edition
We love our digital editions! Each month, we publish all content to our website as well as our digital edition so readers can enjoy the magazine on the go, in full. All ads are digitally linked to the URL of choice. All issues are archived, meaning your ad stays live indefinitely! Other publications do not offer a digital service.

Robust Website
You can find all of our content on as well as enticing offers from our most loyal advertisers.

Social Media Savvy
We are social! You’ll find us on Facebook, Twitter, Instagram, Pinterest, and soon, Periscope!

Environmentally Friendly
We are proud to say that Do South® Magazine is printed on 100% recycled paper using soy based inks!

Catherine Frederick