CONTACT US FOR A MEDIA KIT
Catherine Frederick, Owner/Publisher: 479.782.1500
Amanda Grist, Account Executive: 479.719.7416
10 REASONS TO ADVERTISE IN MAGAZINES
1. Magazines are a targeting medium, so you can reach an audience that’s as narrow or as broad as you wish.
2. Magazines increase purchase intent 5 times as much as TV or the Internet.
3. They drive readers to take action: Magazine advertising leads consumers to begin searching online or browsing a website – more than any other advertising medium.
4. Consumers pay more attention to magazines than other media.
5. Magazines reach women…and women make or influence 85% of all consumer purchases.
6. Magazine media engage readers.
7. Readers consider magazine advertising valuable.
8. Magazines supply credibility and build buzz.
9. Magazine media advertising gets consumers to act.
10. Magazines spur web traffic and search and improve advertising ROI.
Think magazine advertising is too expensive? On average, magazines cost 70% less per impression than television and 10% less per impression than internet ads. Keep in mind that magazines are more likely to trigger purchase intent and to give you a higher quality audience.
Do you think magazines are just for branding – and you just can’t afford that. But no, magazines aren’t just a branding medium. They can drive web search, and readers rank them highest for interest in advertising – 63% of magazine readers report considerable interest among those seeing an ad, and 54% have taken action!
Some advertisers argue that they tried magazines, but they just didn’t work. But how did they measure results? Unlike newspaper ads, magazines are designed to drive interest in products and brands and building trust. They actually complement your other advertising by increasing web traffic to your site and increasing the response to your other print ads. And don’t forget: magazines deliver an audience that typically spends more than your average ticket.Some advertisers complain that the last time they used magazine advertising, they were placed near the back of the book – and no one saw their ad. First, studies show that advertising performance is not reduced by position in the book. Nearly the same percentage of readers recalled and took action to ads in the first quarter of the book as those in the fourth quarter of the book. Second, magazines rank highest for reader interest in advertising. 63% of readers said they have
Some advertisers complain that the last time they used magazine advertising, they were placed near the back of the book – and no one saw their ad. First, studies show that advertising performance is not reduced by position in the book. Nearly the same percentage of readers recalled and took action to ads in the first quarter of the book as those in the fourth quarter of the book. Second, magazines rank highest for reader interest in advertising. 63% of readers said they have considerable interest or some interest in advertising, among those seeing an ad.
WHY YOU SHOULD CHOOSE DO SOUTH® MAGAZINE
16,000 Copies Printed
Those copies are distributed primarily in Fort Smith and surrounding areas. Unlike other publications who print twenty to thirty thousand copies for the entire state of Arkansas. With Do South®, your message and brand remain strong, and not diluted.
Request our media kit. We think you’ll agree that our rates are highly competitive, and in most cases, much lower than regional or statewide competition.
Low Ad-To-Editorial Ratio
You don’t want to be lost in a sea of other advertisers and businesses. Our readers don’t like clutter. We don’t either. That’s why we maintain a low ad-to-editorial ratio in our standard publication. Your brand and message stand out and are remembered. We never place like industries in close proximity and never place ads on the same page as our stories.
We love our digital editions! Each month, we publish all content to our website as well as our digital edition so readers can enjoy the magazine on the go, in full. All ads are digitally linked to the URL of choice. All issues are archived, meaning your ad stays live indefinitely! Other publications do not offer a digital service.
You can find all of our content on DoSouthMagazine.com as well as enticing offers from our most loyal advertisers.
Social Media Savvy
We are social! You’ll find us on Facebook, Twitter, Instagram, and Pinterest.
CIRCULATION & DISTRIBUTION
Each month, 16,000 copies of Do South® are printed and distributed throughout the River Valley. Our market saturation is complimented by paid subscriptions, select mailings to households with incomes of $150K plus, as well as our digital edition. Do South® is available at local libraries, quality retailers, hospitals and clinics, restaurants, and grocery outlets.