Up Close & Personal – Deborah Moorman

Deborah Moorman
Sales Executive
Cross Pointe Insurance Advisors



About Cross Pointe Insurance Advisors
Most of my thirty years in the insurance business have been at JMR and PFP, now known as Cross Pointe Insurance Advisors. Over the years, I have worked in all areas within an independent insurance agency. I am grateful for every opportunity that I have had over the years. I am now on the sales team. In this position, I learned that I am more competitive than I realized! I take this competitive spirit and work to win for my customers. I focus primarily on property, specializing in the multifamily arena. With a full understanding of their unique needs, I find solutions by negotiating competitive terms to deliver the best value in the marketplace. I am passionate about my job, as well as my family. I am blessed by both. I can’t imagine doing anything else! I’m sure to many people, my job may not sound fun, but I love every minute. I enjoy every aspect of marketing, quoting, and binding insurance coverage for our valuable customers.


Words to live by or favorite quote

The Serenity Prayer
God grant me the serenity
to accept the things I cannot change;
courage to change the things I can;
and wisdom to know the difference.


List 3 products you can’t live without

lipstick, sunblock, and music.


I was born in

Fort Smith, Arkansas.


I live in

Fort Smith, Arkansas.


I’m inspired by

athletes with physical disabilities because they demonstrate strength and perseverance. They inspire me to workout harder.


My favorite thing about Arkansas is

the tranquility found in the outdoors.


Most people would be surprised to learn

that I learned that I can’t control other people. I can only control the way I react to other people.


The most unusual thing in my fridge is
jalapeno ketchup.


My first job was
at Wendy’s working as a cashier at the age of sixteen.


My first car was

a Ford Mustang.


If I could bring back one fashion trend

it would be big hair.


If I could go back and give my teenage self advice, it would be

not to sweat the small stuff.


If calories didn’t count

I’d eat chocolate every day.


If I could thank my dad for just one thing

it would be teaching me work ethic.


I think staying up late is 



One thing I was never able to learn was

not to talk so much.


When I was a kid, I wanted to grow up to be

a race car driver.


I never met a

puppy I didn’t like.


My worst habit is

drinking diet sodas.


If I could choose an actor to play my life, it would be

Reese Witherspoon.


My favorite fashion trend is

leggings and riding boots.


My last road trip was to 

OKC to see Luke Bryan’s “Kill the Lights” concert.


The last time I did something that scared me was

when I rode the Ferris wheel in Chicago.


I sometimes daydream about 

sitting on the beach in the Caribbean.


The worst trouble I was ever in as a kid 

was when I attempted to sneak out of the house when I was in the ninth grade.


The strangest place I ever called the Hogs was

in Punta Cana.


If I could take a year off from my job,

I’d visit the top ten national parks.


The best way to stay cool during an Arkansas summer is

to hang out with friends and family at the lake.

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